TAKE YOUR FIRST STEPS TOWARD BEING FOUND ON GOOGLE (AND CHATGPT) BY THE CLIENTS YOU ACTUALLY WANT TO WORK WITH.

SEO Crash Course

A 75-minute beginner-friendly SEO crash course for brick-and-mortar health and wellness business owners. You’ll learn the basics of SEO and specific, tactical steps that you can start implementing immediately because just having a website and a Google My Business account isn’t enough.

Get instant access for only $47

A Crash Course on SEO for health and wellness business owners built by a Physical Therapist and SEO Strategist who knows what it takes to get found on Google.

Key concepts and concrete first steps for folks who’d rather treat patients than tinker with SEO but know they need to show up where patients are looking.

You want to maximize your reach on Google as a brick-and-mortar or online health and wellness business owner and you know you need to learn SEO (you might even be reading this thinking ‘heck, I just want to come up on Google AT ALL!”).

You might have Googled all things SEO already (how meta) and are left wondering:

  • What’s actually important when it comes to SEO

  • What, specifically, you can implement right away

  • Whether or not what you’ve already tried to do is right

  • …And you definitely don’t know how to measure whether or not what you might try to implement is working.

The bad news: there is a lot of noise out there when it comes to SEO.

The even worse news is that SEO can be done wrong, which can lead to Google “punishing” you. And we definitely don’t want that.

This is where my SEO Crash Course comes in.

This isn’t just a bunch of SEO theory that you’ll never use.

Inside, you’ll learn essential and foundational SEO concepts and also get specific, tactical action steps to implement immediately.

You already know SEO matters… You need to be found on Google.
Now it feels like you have to show up on ChatGPT, too (I mean, this is definitely ideal).

Here’s the thing: you can’t get found on ChatGPT without some solid SEO best practices in place first.

And yeah, SEO implementation is a beast, but there are a few key first steps that can make a big difference.

That’s exactly what this Crash Course will walk you through.

The SEO Crash Course is a value-packed 75-minute prerecorded training that you can complete in one sitting. It’s designed specifically for both online and brick-and-mortar health and wellness business owners who want to learn both the essential SEO fundamentals and get specific, actionable steps to implement immediately after watching.

SEO is simpler than you think. No tricks, no fluff. Let me teach you.

If this sounds like you, you’re in the right place…

  • You’re invisible online, and even though you have a website, no one is finding it.

  • You’re confused when it comes to SEO, it feels like another language, and you’re not sure what any of the jargon means or how to implement what you’re seeing online.

  • You aren’t sure who to trust, but you know that you don’t want to work with the bro marketers promising you quick fixes.

  • You’re scared of wasting time and money.

  • You’re trying to do the things you hear that you need to do, but aren’t sure if you’re doing it right or if what you’re doing is having an impact.

  • You want to be found on ChatGPT and other AI platforms but aren’t sure how to do it

Spend 75 minutes with me inside my SEO Crash Course and you’ll leave with a to-do list to implement and a baseline understanding of what SEO is and how to show up on Google (and on ChatGPT).

Learn high-impact SEO strategies that get you results, even if you don’t have time to master it all or the budget to hire it out.

You don’t have to do it all. But you do need to get started. This crash course will teach you the SEO needle-movers that are low-hanging fruit.

TRUSTED BY

Physical Therapists

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Chiropractors

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Massage Therapists

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Acupuncturists

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Dietitians

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Mental Health Therapists/Coaches

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Yoga Teachers

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Athletic Trainers

Physical Therapists • Chiropractors • Massage Therapists • Acupuncturists • Dietitians • Mental Health Therapists/Coaches • Yoga Teachers • Athletic Trainers

Understand SEO without the overwhelm so you can finally make sense of all the jargon and actually start taking action.

  • Know exactly what Google wants so you can stop guessing and start ranking.

  • Blend SEO seamlessly into your marketing so every piece of content works harder for you.

  • Turn website visitors into paying clients with simple, proven conversion tactics.

  • Find the keywords your clients are already searching for and use them to get discovered.

  • Skip the tool overload and learn the basics that you need to measure success.

  • Walk away with a clear SEO game plan so you know exactly what to do next — and in what order.

Every day you wait to get started with SEO is time you’re giving away to your competitors to come up before you in search.

SEO isn’t instant. So, the sooner you start, the sooner you show up where your clients are searching. Even small steps today can mean big wins a few months from now. I don’t know about you, but I want to win. While there are no shortcuts, there are certainly “long ways around”. Let’s avoid those and cut right to the case so you can get started without the overwhelm because small changes today can mean more visibility and new clients in a few months.

You can spend hours upon hours trying to figure it out on YouTube, Google, ChatGPT, and the like OR you can join the Crash Course and get started in less time than it takes to watch 2 episodes of your favorite show.

But wait just a minute. What even is SEO and why do you need it?

I won’t just assume you know this stuff. The Crash Course is beginner friendly for a reason and is designed to not be full of a bunch of content that will just go over your head.

SEO (Search Engine Optimization) is how you make your website show up when people search for the services you offer. And it’s FREE.

A lot of people think that if they have a website and a Google My Business that they are guaranteed to show up online and this couldn’t be further from the truth.

Say it with me: Showing up on Google is not “automatic” and just because you have a website does not mean that you’re going to show up online when people search for the services you offer.

SEO part art, part science. Your job is to optimize your site’s words, structure, and behind-the-scenes settings so Google (and now ChatGPT) knows you exist and trusts you enough to put you in front of the right people. Read that part again; “trusts you enough to put you in front of the right people.”

In other words: it’s the process that helps strangers on the internet who are your ideal client and people you would want to work with turn into clients who find you, like you, and book with you.

Oh, and btw: Hiring out is not the only way to started with SEO.

Here’s the thing: I want you to get found online and I’m at capacity with me my retainer/done-for-you options. I also know that there are plenty of health and wellness business owners who don’t mind executing on the tech side as long as they know what they need to do so they aren’t wasting their time.

Here’s what you get inside the Crash Course:

  • Instant and Lifetime Access

    Once you enroll, you’ll be able to get started right away, pause as you’d like, and return back to it whenever you need to. You will have forever access to all of the content and any updates I make to the Crash Course in the future without any added fees attached.

  • Pre-Recorded Learning Modules

    All of the content is there for you in learning modules that can be broken up however you’d like. The entire course is only 75 minutes long, but the modules make it easy to return back to specific sections as needed. My favorite: you can choose to watch in 2x and pause if you need to.

  • Tutorials and Action Items

    You won’t have to guess on what to do or how to do it. I designed this Crash Course to be an introductory course for beginners. The modules will walk you through how to actually do the things and why you’re doing them. You’ll leave with an actionable and understandable to-do list.

  • PT, DC, AT, Etc. Specific Content

    I don’t want you to have to do backflips and cartwheels in an attempt to take what I’m teaching you and apply it to your movement/health and wellness business. I’m a physical therapist by trade and everything I will teach you is done through my PT lens.

The complete low-down and schedule— You don’t have to feel lost and like you’re completely winging it. This crash course will go over essential concepts and you’ll leave with specific homework as well as direction for best next steps.

Module 1: SEO Overview

THE BASICS YOU NEED TO KNOW TO GET STARTED. GET INFORMED BEFORE YOU BEGIN.

  • What SEO is and what it is not

  • The role of SEO in online and brick-and-mortar businesses

  • SEO vs Google Ads: What they are, what they help with, and when to use each

  • Exactly how much SEO will cost you

  • SEO myths and what the truth actually is

  • How long it actually takes to see SEO success

Module 2: What Google Likes

GOOGLE CAN BE TRICKY. HERE YOU’LL LEARN HOW TO PLAY THE GAME.

  • How Google decides whether or not it will put your page online

  • What actually matters when it comes to your website 

  • The role content (blogging, podcast, pages) plays in your SEO strategy

  • User experience overview and why the design and functionality of your website are extremely important

Module 3: SEO and Marketing

THE PLAN IS NOT FOR SEO TO REPLACE YOUR WORD-OF-MOUTH STRATEGY. LEARN WHERE SEO WILL FIT IN AND HELP YOU IN THE LONG RUN.

  • How does SEO fit into your current marketing strategy

  • Customer lifecycle management

  • How to reach your people at different points of their customer journey

  • How email marketing and SEO can work together to bring in leads

  • Social media and SEO: What matters, what helps you and what to expect

Module 4: Conversions and Stats

HOW YOU MEASURE YOUR SUCCESS IS IMPORTANT, BUT I’M NOT GOING TO LET YOU DROWN IN STATISTICS EITHER. GET THE BOTTOM-LINE-UP-FRONT WHEN IT COMES TO NUMBERS.

  • What is a conversion 

  • What stats are important

  • What you need to know about conversions

  • How to measures some simple stats without drowning yourself in data

Module 5: Understanding Keywords

THIS IS ONE OF THE MOST IMPORTANT PARTS OF SEO AND I’LL MAKE KEYWORD RESEARCH UNDERSTANDABLE AND EASY FOR YOU.

  • What is a keyword and how to make “keywords” less intimidating

  • Different types of keywords

  • How to uncover your first set of high-impact keywords

Module 6: Software

THERE ARE LOADS OF SEO SOFTWARE. WE’LL COVER THE BASICS.

  • Google Search Console

  • Making sure Google actually knows you exist

  • Measuring SEO success

  • Limitations of free software

Module 7: Getting Started with SEO

THIS IS WHERE WE’LL DEVELOP YOUR TO-DO LIST AND THE “WHAT’S NEXT”. YOU’LL UNDERSTAND THE JARGON AND WALK AWAY KNOWING INITIAL STRATEGY.

  • The most important exercise you need to do before you start 

  • What you can implement on your website today

  • How to get started with content

  • The most common SEO mistakes and how to avoid them 

  • My recommended timeline and next steps for steady, long-term growth

Module 8: Bonus Content

SOME EXTRA STUFF TO HELP YOU LEARN MORE AND UNDERSTAND YOUR SUCCESS

  • How to know exactly what your business is currently ranking for on search engines (locally and globally)

  • How to come up in AI search and the missing piece I see many people forgetting about ChatGPT and visibility on ChatGPT

My trainings give you actual solutions and are no-BS. See what others have to say:

  • Jessie PT, CAT(C), ATC— Physiotherapist, Certified Athletic Therapist @jdperformancetherapy

    "Highly recommend [the mini-course] to help you see where your website can be more streamlined and improve its overall function & efficiency. The content gives you more of an ability to help your website & make changes to it and feel like you know a bit about what you are doing and why."

  • Daniela Spear, CSCS, LMBT—Restorative Movement Practitioner and Massage Therapist, www.remadewellness.com, @daniela.spear

    “Lex is an organization genius. This [mini-course] was so well organized and I really appreciate the detailed breakdown of each page. This made it easy for me to have a check list for each page and make notes for each page. I now have a plan on what and how to make changes on my website. I will definitely use this check list yearly to audit my website and make sure it is up to date. Lex really does give you everything she knows - I feel I can confidently manage my website myself and keep track of what needs to be on my website in order to help my ideal clients find and stay on my website.”

  • Terry Littlefield, Creator of Postures · Breath · Joy Yoga/Movement Teacher, Breath/Meditation Coach, Joy— Instigator

    “[The Mini-Course] is basic and clear for the beginner. AND it also offers in depth, extremely valuable information to move forward. TONS of resources. 100% recommend.”

  • Carol, Acupuncturist— @soundmindacu.com

    “This challenge gave me a clear framework and structure for what to be looking for in a good and user-friendly website. It was the checklist I wish I had when I created my website in the very beginning!!!”

  • Annalisa Derryberry, LMT— Massage therapist, https://derryberrymassage.com, @derryberrymassage

    “Do it [the Mini-Course]! It's packed with tips and ideas, and manages to be very comprehensive without being too overwhelming. So valuable!!”

  • JPB — Stress Resilience Coach/writer/speaker @jpb.brainbodyresilience

    “This [mini-course] gave me structure and direction to make my website make sense and gave me a better idea of how to articulate what I do and how I do it.”

  • Daniela Spear, CSCS, LMBT—Restorative Movement Practitioner and Massage Therapist, www.remadewellness.com, @daniela.spear

    “This challenge helped me to gain clarity on what needs to be on my website, what does not need to be on there, how to organize my services, and helped me to have a tangible to-do list for making the changes moving forward.”

  • Sophie— @thefixsophie

    “Having a guideline/directions from the audit made everything seems less daunting.”

  • Barb Puzanovova, The Non-Diet Trainer LLC— Trainer, www.thenondiettrainer.com, @nondiet_trainer

    “This isn't a one-and-done course; I'll be using this material every time I regularly review my website to make adjustments as my business changes and grows.”

  • Brenda Sacino PT, DPT, CBS—Physical therapist, https://www.playfulprogressnh.com, @playful.progress

    “I have listened to all of your podcasts and follow your posts on Instagram. This website audit did a great job bringing everything together for me. I appreciate that your messaging is consistent across all of the ways that you share your knowledge with us… you are wonderful at keeping things simple and using best practices. I also appreciate that you give us lifetime access to the content as our intentions and participation are always much higher than what actually happens.”

  • Olivia Dykes, NASM CPT, P&PA coach— Personal training, specializing in pregnancy and postpartum. @livwell.coaching

    “[The Mini-Course] gave me structure, and really opened my eyes to how much I need to make over my entire website (I niched down/changed directions on the clients I serve and my website does not reflect that well). I didn't realize the importance of keeping people on your website/keeping their interest and how that impacts website traction. If you need help getting your website up and running or remodeling it, this content is a fantastic place to help you break it down into measurable action steps.”

You might be wondering, “Why not just run some Google Ads and jump right to the top of search results?”

Here’s the thing: Google Ads are pricey. If you haven’t already maximized your organic reach with solid SEO, you’ll end up spending way more than you need to. Sure, those ads can put you at #1… but between you and me, how often have you actually booked a healthcare service from an ad?

Don’t get me wrong, I’m a fan of Google Ads when they’re used at the right time and in the right way. But too often, I see businesses running ads to a website that’s missing the basic structure needed for functionality, ease of navigation, and trust.

This Crash Course will walk you through the first steps I recommend you take so you can build a strong foundation, start to capitalize on your organic reach, and save money on ads down the road.

Now that you know so much about what the SEO Crash Course is, let’s talk about what the SEO Crash Course is not…..

  • It is NOT a deep dive into every SEO tactic and principle

  • We’re not covering the ins and outs of SEO strategy

  • It’s not a replacement for ongoing SEO work or hiring a pro for advanced strategy if that’s what you’re looking for

  • It’s not a course on website design, aesthetics, or platform-specific tech tutorials

  • …and it’s definitely not a magic wand that does the work for you

All of those things take a whole lot of time both on the learning side and the implementation side (and that is exactly what my SEO School is, which is the perfect next step after the SEO Crash Course).

This crash course is your beginner-friendly starting point and the essential first steps and quick wins that lay the foundation for future SEO success.

Frequently Asked Questions

  • 75 minutes of pre-recorded content that you can watch at any time.

  • Yes.

  • This is not for someone who doesn't want to put in the work to learn and implement. I don't want you to spend money on this crash course to let it sit in your inbox as a recording for the rest of forever. If you join, I'd love for you to be all in.

  • No.

    What I will guarantee: You’ll learn foundational SEO steps and know exactly where to start. You’ll leave with an actionable to-do list.

    What I won't guarantee: rankings on Google. I don't work magic, c'mon now.

  • BOTH! My SEO Crash Course will serve both online and brick-and-mortar biz owners.

  • You need a website, so Squarespace is my rec there. You don't NEED a website to be inside the crash course, but put it on your radar, because you'll need it to start this thing and implement.

  • While this material is covered in SEO School, SEO School is an additional 9 modules of content and much, much more in-depth and is a whole 6 months of support. This crash course is just that, a crash course. It does not cover the nitty gritty that is covered in SEO School.

  • Nope, this course is loaded into your course portal for you.

  • Nope. This crash course was built for beginners; no jargon, no complicated tools you need a developer for. If you can use your email and log into your website and make some edits, you’re good.

  • SEO isn’t instant (and anyone who tells you it is, is lying). Most people start to see small wins in a few months, with bigger results around the 6–12 month mark. But remember: you’re learning the beginning steps and this course helps you skip the guesswork so you can see progress. Progress is business-dependent, so just know that small successes matter a whole lot.

  • You can, but you’ll pay for every single click. SEO helps you get free, consistent traffic long-term. Ads work best when paired with a solid SEO strategy. This course will teach you the foundation for that.

  • Nope, and that’s on purpose. SEO is a huge topic (I have a 6-month course on it), and trying to cram it all in would leave you overwhelmed and stuck. This course focuses on the most important first steps that move the needle in the beginning, so you can start making progress without drowning in information. Think of it as the foundation you must have before you go deeper.

  • You don’t need to be a web designer, but you will need to be able to execute some of the tasks I mention like adding content, updating settings, or adjusting your site’s structure. This course won’t teach you how to use your specific website platform (Squarespace, WordPress, etc.), so you should already know the basics of logging in and making simple changes, or have someone on your team who can do that for you.

  • Cool. But here’s the thing: if you don’t know the basics, it’s way too easy to get bamboozled by big promises and zero results from agencies. This crash course will teach you enough to be familiar with the basic terms, sniff out BS, hire the right person, and know if the work they’re doing is actually worth your money.

Hey, I’m Lex Lancaster.

I’m a physical therapist turned SEO strategist, website designer, and all-things-tech-doer for health & wellness business owners.

When it comes to SEO, I’m acutely aware of three things:

  1. Most health and wellness business owners know they need to care about SEO but aren’t sure where to start

  2. That there’s a lot of messaging out there that is full of false promises when it comes to SEO

  3. There aren’t many SEO tutorials that exist for health and wellness business owners, so you’re left to wonder how to implement anything you may find after hours of YouTubing and Googling to your specific business

I’m here to cut through the jargon and give you SEO strategies that actually work. I want to help you get found by the right people on Google (and now ChatGPT) without the overwhelm and without you feeling like you’re wasting your time and money.

What you learn from me are strategies I use with my SEO retainer clients to bring them from non-existent on Google to taking over the top 5 spots for their “money-making” keywords.

While I can’t guarantee you success because this is still the internet and, no matter what any other “SEO pro” tells you about Google, we don’t know everything that Google uses to rank websites and content. That means we have to capitalize on what we do know for sure and I’ve got you covered there.

Enroll in the SEO Crash Course

For less time than it takes to watch a movie (literally), you can learn the fundamentals of SEO and know exactly how you can make moves to start getting in front of your ideal client on Google. Believe me, they are already searching for someone exactly like you and it's time they actually find you.

Ready to take the first steps needed to get found online without wasting your time?

Enroll Now for Only $47

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