Ways We Can Work Together
Strategic support for your website, SEO, business systems, and beyond for both brick-and-mortar and online health and wellness business owners.
STRATEGIC AND CUSTOMIZED SUPPORT
THAT YOU CAN TRUST.
You can focus on doing the work you really love. I’d love to support you by handling the rest.
I work with health and wellness business owners who are tired of wrestling with systems that don’t quite work. The clunky website. The SEO that feels like a mystery. The email platform you know you should be using better. The launches that feel harder than they should.
I offer bespoke website, SEO, and backend support packages and thrive on creating systems that are clear, functional, and built to get the job done and also grow with you. My services include strategic website builds and edits, SEO support, content and launch strategy, and backend setup across various platforms, such as Squarespace, Kajabi, and ConvertKit, among others.
My work is grounded in transparency, competency, and teaching, not gatekeeping or quick fixes. You will understand what is being built and why, with systems you can maintain long after our work together ends.
And truly, I’ve got you. I’m not here to upsell you on things you don’t need or make this feel harder than it has to be. This work should feel easy, clear, and well-supported, not confusing or pressured, or “used car salesman”. Ew, never. You know exactly what I mean.
When you first started out, you may have felt like DIY was your only option. Most of my clients have been in your shoes as well. When you’re ready to stop trading your precious time for the frustration of trying to DIY the backend of your business, you open up more hours for your clients, your family, and yourself.
Working with me is your ticket to guaranteeing that what needs to be done will get done, and it will be done exceptionally well.
LET’S TALK ABOUT THE WAYS WE CAN WORK TOGETHER.
Website Design, Website Audits, and Coaching
Strategic website support for health and wellness businesses who want a site they are proud of, can manage themselves, and can grow with them.
This covers everything from full website builds to targeted improvements and audits on existing sites, always with clarity, usability, and long-term ownership in mind.
Includes:
Done-for-you website builds (semi-custom VIP days)
Website audits with recorded walkthroughs and action plans
Website copy editing and refinement
Sales page template builds (Squarespace or Kajabi)
DIY Squarespace templates with guided setup
Website coaching and hourly backend support
Website and SEO snapshots and roadmaps
Optional add-ons like additional pages, blog setup, scheduling integrations, and email marketing set-ups, opt-ins, and more
SEO Strategy & Implementation
SEO services built specifically for health and wellness professionals who want to be found on Google without gimmicks, shortcuts, or confusion.
This work focuses on clean foundations, intentional structure, and sustainable growth over time, whether you prefer a done-for-you comprehensive approach, guided support, or education.
Includes:
Done-for-you SEO VIP days
Baseline SEO setup and audits
SEO optimization packages
Website and SEO roadmaps
SEO snapshots and audits
SEO coaching calls
Ongoing done-for-you SEO retainers
Monthly SEO reporting and recommendations containers
SEO School hybrid “everything you need to know” educational course
Tech & Systems Support and Coaching
Backend tech support for business owners who want things handled correctly, connected properly, and maintained without constantly troubleshooting.
This is for both one-off help and ongoing retainer work, depending on the level of support you need.
Includes:
Done-for-you backend tech support
Email marketing setup and automation
Course and product buildouts (Kajabi, ConvertKit, Squarespace)
Scheduling software setup and optimization
Launch setup and troubleshooting
System cleanups and integrations
One-on-one coaching calls
Monthly retainer services with priority access
Education and Mentorship
Support for learning, skill-building, and long-term growth when you want to understand what you’re doing and why.
This is for business owners who want guidance, structure, and education they can implement immediately and carry forward with confidence on their own. My courses are packed with tactical information and practical applications.
Includes:
On-demand courses and webinars with topics including Canva, ConvertKit, Blogging, Local SEO, SEO Crash Courses, and More
SEO School (education-based SEO program with extended support)
The LextroMind 12-month mentorship for brick-and-mortar owners launching an online offer (co-hosted with Shanté Cofield, aka The Movement Maestro)
Launch Support & Copywriting
Clear, strategic messaging and build support for launches, websites, and offers that need to convert and communicate well. You want your launch to run smoothly, and I’ve got you.
Combine design and tech support and have your entire launch ready for you to just post on social media and maybe write some emails. All of the other stuff will be on me.
Includes:
Copywriting for websites, sales pages, emails, and launches
Copy audits and editing
Launch automation (sales page, cart, post-purchase emails) and build support
Sales page templates and design audits
Sales emails, opt-ins, landing pages, and automation-related copy
Website and sales copy development on Squarespace and Kajabi
Paid Ads Setup & Audits
Foundational setup and audits for Google and Meta ads, designed to ensure tracking, structure, and systems are correct before scaling spend.
These services are intentionally limited and focus on clean setup and clarity. Ongoing ad management is optional, always, and is subject to availability.
Includes:
Google Ads account setup
Google Ads account audits
Meta Ads account setup
Meta Ads account audits
Conversion tracking and analytics review
More information coming in Spring 2026.
Not sure what to choose? Want to see all of my services in one place? Either way, I’ve got you.
If you’re unsure where to start, that’s okay. You can explore all of my services in one place by downloading my service brochure. If you prefer to talk it through, book a discovery call!
“I’ve had the pleasure of working with Lex in several different capacities, and I have loved every single experience. She first designed my website for me through her Do It in a Day service, and later began supporting me with SEO. I also joined Lextromind, which was an absolute game-changer. As the owner of a busy brick-and-mortar PT clinic who was looking to break into the online space, I can’t say enough good things… I am now one of Lex’s retainer clients, and it has truly been the best business decision I’ve made. It frees me up to focus on what I love and do best, while Lex takes care of all the tech-related tasks that I find frustrating or time-consuming. She has been such a lifesaver for me, and I can’t imagine running my business without her support.”
—HILARY GRANAT, PHYSICAL THERAPIST