Why Squarespace is the Best Website Platform for Health and Wellness Providers
If you’re a health and wellness pro (read: physical therapist, nutritionist, occupational therapist, naturopath, fitness expert, personal trainer, athletic trainer, dietitian, therapist), then I will always recommend Squarespace over any other platform for ease of use, overall functionality, and the ease of which you can manage the platform on your own.
But, if you want my full answer, keep reading, and I’ll give you the lowdown on why Squarespace is the best website platform for health and wellness professionals.
Table of Contents
The Simple Answer: Why Squarespace
I am going to start with the answer that I give on discovery calls and coaching calls, and the answer that I have said multiple times before, of why I chose Squarespace as my preferred platform over Wix and WordPress.
Here are three reasons:
The simplest answer and the most truthful answer I can give to you is that Squarespace allows for management of the website by the client for whom I am designing the website.
It also enables SEO implementation within images, allowing you to upload geotagged images, which is incredibly important for SEO.
The platform is easy. Period.
Now, for more detail around this:
Squarespace allows my customers and clients to manage their own website, should they want to do so, because it is easy.
Additionally, the way I design the websites enables them to essentially utilize what I've given them for years to come. Even if they need to add new pages or sections, it allows them to do so with ease.
Websites like WordPress are way too hard for most clinicians to manage on their own. Realistically, I can omly count a few people who have Wordpress by choice and can also manage their website on their own. If you’re not extremely tech savvy, then Wordpress aint it.
Now, you might have heard somewhere that Wordpress is the “gold standard”, especially for SEO. This cannot be any further from the truth. You don’t need Wordpress to do well on Google. Every single client that I work with one-on-one for SEO implementation has Squarespace, and they all do fantastic on Google.
So no, you do not need to have a WordPress website to have the best SEO.
Editing Ease and Intuitive Design
Squarespace makes changing things straightforward.
Adding sections and pages is intuitive, and the mobile version doesn’t look chaka.
To put some numerical data around it: A 30-second edit on Squarespace can take 10 minutes on Wix. I know because I used to design only on Wix until mid-2019, then fully switched to Squarespace.
And I still work with people on Wix inside SEO School and on coaching calls; the capabilities of the platforms are simply not the same.
Wix honestly feels (and looks) like a very introductory platform.
Comparing to Wordpress, well, I feel like that’s the easy part; most folks who have Wordpress simply never touch their websites after it has been designed for them because they don’t know how and if they have tried, they felt extremely overwhelmed.
I don’t think anyone should be beholden to their website designer, so to put you on a platform that you can’t manage yourself… meh. I’m not here for that.
SEO Details That Matter
Squarespace allows two different blog blog pages, which is incredibly helpful if you have a podcast and a blog.
Compared to what Wix and Wordpress have, it’s much cleaner and more intuitive. On Wix and WordPress you have to use tags to mimic this, which is cumbersome and affects overall page design.
Another huge detail regarding SEO: Wix doesn’t maintain image metadata for geotagging. Geotagging is one of the easiest SEO wins for local businesses. Even if everything else were equal, I wouldn’t choose Wix for a local business for that reason alone.
WordPress: Powerful, But Plugins Break
You can build an amazing site on WordPress. It has tons of plugins.
The issue is that plugins break. Then you need someone to manage the site, because sometimes the fixes are beyond you.
If you’re running a full clinic, you don’t have time to babysit plugin updates or pay ongoing management just to keep the site stable.
Why Squarespace wins in this department? Squarespace keeps everything inside the platform. No random plugin breakage. If something’s “down,” it’s usually a wider internet outage, and it’s back online shortly thereafter.
Values: Accessibility and Autonomy (I Want You to Be Able to Have the Ability to Edit)
Most of my clients aren’t “techie” in a website way.
My job is to give them a platform they can actually operate.
If they want to outsource, great. However, if they need to make changes to copy, prices, or a page, they can.
Not being able to make basic edits without calling someone feels like handcuffs.
I don’t want my business model to depend on clients being stuck.
Other Platforms (Google Sites, Canva, Kajabi)
People ask if a Google Site is “good for SEO because it’s on Google.” Blanket answer: don’t rely on a Google Site. Same for a Canva site. Have a full website. I will still recommend Squarespace.
Kajabi comes up a lot because folks want to “get the most” out of the Kajabi subscription. And, I totally get it.
However, I will still recommend a Squarespace website outside of the Kajabi course platform because the Kajabi editor is extremely limited. Kajabi is the BEST course host. It’s not the best website host.
Three ways I can help you:
Semi-Custom Website Design: My semi-custom website Do It In a Day service is the concierge package for websites with the specificity of a great physical therapy evaluation and treatment plan — efficient, high quality, specific, and results-driven (as a Physical Therapist myself, I've got you, don't worry.)
Squarespace Templates: My Squarespace templates are built for health and wellness entrepreneurs and are designed to make launching your website a breeze. Get a perfect website and a Q&A call with me for a less than a quarter of a semi-custom site build
One-on-One Coaching Calls: I offer coaching calls that are 30, 60, or 90 minutes. We can meet and I can answer all of your ConvertKit questions, help you build out email sequences and automations, embed forms on your website, and whatever else you may need.
Monday Minute: Get my FREE 1-minute read directly inside your inbox every week that will cover SEO Strategy, website tips, ConvertKit tutorials, tech, and more.
