Episode 142: Why I Used Paid Ads to Spread the Word About My SEO Crash Course
Episode Summary
I unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share a quick life update about travel, shutting down my calendar for the holidays to protect my free time, and a tiny pop-culture detour about why the new Taylor Swift album passes my assault bike test.
Topics I Talk About in This Episode
Upcoming travel and excitement about connecting with Emma Jack and Sarah Eby in person
Shutting down my calendar through the end of the year to protect my free time and reset (and so much gratitude for my clients and being able to take intentional time off)
The new SEO School curriculum officially launched
Taylor Swift’s newest album passes my “assault bike test”
Why I ran ads for an SEO program even though SEO is organic
The two reasons I felt confident doing it; Eight rounds of proven organic conversions, paid ads to extend reach to new, aligned audiences
The protocol I teach and follow myself: organic proof first, then layer paid traffic
Risks and mindset with ads: inviting new audiences while staying values-aligned
How I evaluated the goal of ads: impact and education over virality or quick cash
Instagram reality check: why I don’t chase reels or trends, and how ads help me reach new people
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