Episode 154: Sustaining and Nourishing Over Growing & Expanding
Episode Summary
In this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase expansion just because the messaging around us says we "should". For me, sustainability means knowing my “enough,” honoring my values, and protecting how I want my days, my work, and my life to feel. This is not a coaching episode. It is more of a permission slip for anyone who feels good where they are and wants reassurance that maintaining, coasting, and sustaining can be a powerful and intentional choice. I also often emphasize how much I commend those whose zone of genius is expansion, growth, and team management.
Topics I Talk About
Why “sustaining” is not the same thing as stagnating
The constant pressure to grow, expand, hire, or scale and how it shows up
Having a waitlist and still choosing not to expand beyond yourself
Knowing your enough and letting that guide business decisions
Why raising prices or hiring just because you can does not always feel aligned
The emotional side of capacity, guilt, and saying no even when demand exists
My personal experience with clinic growth, rent decisions, and stress tradeoffs
Understanding your risk tolerance and how much complexity you actually want
Letting ease, predictability, and enjoyment be valid business goals
Giving yourself permission to change your mind about growth at any point
Operating from values and integrity rather than outside expectations
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