Episode 180: The Truth About Google Ads for Solo and Niche Practices
Summary
In this episode, I'm breaking down whether Google Ads make sense for small, niche practices. Spoiler: it depends. I walk through why SEO always has to come first, what Google Ads can and can't do for you, and four specific situations where running ads might actually be worth it. I also talk through when you simply don't need ads at all and why building organic search now sets you up for the future.
What I Talked About
Why SEO has to be your first priority, always
What Google Ads actually are (and are not)
Four situations where running Google Ads makes sense for a small practice
Using ads to fill a new clinician's schedule faster
Running ads for a new service while your SEO catches up
When you don't need Google Ads at all
My Google Ads beta course and how to get on the waitlist
Links I Mentioned in This Episode
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