Episode 186: Meta Ads for Brick-and-Mortar Practices & What They're Actually For
Summary
In this episode, I'm sharing my honest take on Meta ads (Facebook and Instagram) for brick-and-mortar practices. I break down why I don't believe Meta ads alone can fill your schedule, what they're actually useful for, and the order of marketing operations I recommend. I also share a quick life and business update, including that I'm nearly booked out for large projects through the end of the year.
What I Talked About
Why word-of-mouth and SEO should come before paid ads
Google Ads vs. Meta Ads for brick-and-mortar clinics
Why Meta ads are interruption marketing, not intent-based
The real purpose of Meta ads: brand and service awareness
How multiple marketing channels work together to actually fill your schedule
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