Episode 191: Blogging Can Help You Get Other Media Inquiries
Summary
In this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two people to reach out for features. I also tackle the biggest blocks I hear, like no time, no capacity, or not feeling like a good writer, and explain why you're already educating patients every day and just need to write it down.
What I Talked About
How a body of work on your website gets you found by journalists and larger publications
A client story: blog posts that led to two feature requests
Making your posts personal, not generic
Common blocks: no time, no capacity, "blogging is dead"
Why you don't need to be a "good writer" to start
My Monday Minute journey to 100 newsletters
Blogging as written patient education
Blog vs. social media for brick-and-mortar and online businesses
Why I recommend two blog posts a month
Blogging as a long-term investment
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