Summary
In this episode, I’m talking about why niches are getting smaller and why having a subspecialty within your specialty can set you apart. After a few personal and business updates, including my new SEO webinar and LextroMind applications opening in December, I dive in: pelvic health or ortho/sports performance used to be the niche, but now it’s pelvic pain or ACL specialist. I share how to build content around the thing you love to treat, why AI-generated content won’t keep patients coming back, and why people will pay for the person who can make the connections they can’t make on their own.
What I Talked About
Personal updates and why I still can’t get used to California not having seasons
My new two-hour SEO webinar with a checklist, launching in November or January
LextroMind applications opening in December for our fourth cohort
Why niches are getting smaller and why you should “be the guy”
Building service pages and blog posts for your subspecialty using Google autocomplete and AnswerThePublic
Why AI-generated content won’t keep patients coming back, and my experience seeing an MCAS specialist
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