Episode 135: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Summary
In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have good GEO without strong SEO, and what it really takes to show up in both Google searches and AI-driven results. I also share some personal updates, including a little life curveball from my weekend and celebrating my anniversary with Shanté.
What I Talk About in This Episode
A quick personal update: my anniversary bike ride with Shanté and living through SoCal heat with no AC
The real meaning of GEO (not just “geographic”) and why it matters for online visibility
How SEO lays the foundation for GEO — you can’t show up on ChatGPT without SEO in place
The core principles both SEO and GEO share: comprehensive, authoritative, relevant content
Why being “binge-worthy” in a specific discipline or niche sets you apart in both search engines and AI
The importance of writing “a lot about a little” to build authority
Why quality content and baseline SEO implementation go hand-in-hand for being found
A reminder that SEO and GEO are not different strategies — mastering SEO is mastering GEO
Links I Mention in This Episode:
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