Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
Episode Summary:
Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it.
I also shared what’s coming with the newly revamped SEO School, gave life updates, and explained how I’m handling capacity the rest of the year.
What I Chatted About:
Personal updates and business updates
SEO as part of the whole business with ideal client and offers first
Audit first, then optimize; avoid jumping straight into tech
Website elements that convert: pages, copy, images, layout, URLs, CTAs; plus blogging and podcasting
Ads do not fix unclear offers or weak pages; example: choosing a massage therapist based on clear, updated sites
Revamped SEO School overview: weekly content, six months of coaching, community, recordings, TLDR implement-now track
Enrollment logistics: dates, pricing tiers, three-payment option, early-action bonuses, seat cap
Hiring SEO help: red flags to watch to avoid bad providers
Links I Mention in This Episode:
My Strength Coach and who writes my programming: Betsy Foster
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
Work with me + learn more!
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