Episode 137: SEO is a Protocol
Episode Summary:
SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast track for “tell me what buttons to push,” and how to think about the parts that truly do depend on your market. I also share a quick health update, a boundary win with work hours and iPhone Focus modes, and a few thoughts on ads, promises, and red flags to watch for in the SEO world.
What I Chatted About:
A quick life note from a volleyball-filled weekend
Personal update on recent blood work, autoimmune markers, and feeling more resilient
A simple boundary shift that helped me separate work and life using iPhone Focus modes
Why I frame SEO as a protocol with a checklist you can implement
What actually “depends” in SEO, like market competition and location examples
How the same foundations support ranking in generative engines, chat results, and traditional search
The new fast track in SEO School for bottom line up front, then learn the why as you go
Cohort timing and pricing notes for the fall launch and why this is the last round at the current rate
My approach to ads for the SEO Crash Course, what a self-liquidating offer is, and why I refuse hype or half-truths
Red flags when hiring SEO help so you know what to ask and what to avoid
Links I Mention in This Episode:
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