Episode 150: Not Launching the "Right" Offer
Episode Summary
In this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. I talk through a real example from an SEO School call, why templated launch protocols fall short, and how we approach individualized support inside LextroMind.
Plus: Thanksgiving travel, my bootcut-jeans saga, and a quick wrap-up of how Black Friday/Cyber Monday went.
What I Chatted About:
My life update: Thanksgiving trip, wanting a quieter season at home, and the ridiculous bootcut-jeans tailoring saga
How Black Friday/Cyber Monday went in my business and why I'm so proud of the audit offers
Seeing sketchy things behind the scenes in the online business world and how I refocused on my own values
A question from an SEO School student frustrated that their course isn’t selling
Why audience readiness and audience interest matter when a product flops
Why creating something doesn’t guarantee sales, even if you think it’s a great product
How different people need different types of launches and different products based on their audience
Why LextroMind doesn’t run on a one-size-fits-all protocol and how tailoring increases the likelihood of a successful launch
Upcoming timing: LextroMind applications opening, my December break, and what's coming next
[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!
Links Mentioned:
The LextroMind Waitlist – applications open December 15–22
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
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