Episode 151: Is Your Offer "Helpful"?
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Episode Summary
In today’s episode, I talk about a mindset shift that I constantly have to revisit: asking whether something is actually helpful. I walk through how this came up during my Cyber Monday audits, how my internal biases made me feel like I wasn’t giving enough, and how the feedback from clients reminded me that “helpful” is wildly subjective. I share why I’m creating both DIY and done-for-you options in my upcoming offers, what this means for entrepreneurs, and how you can apply this exact thinking to your own services so you stop adding a million features people don’t need. I wrap the episode by reminding you that the only way to know if something is helpful is to ask your people, and to give yourself permission to trust that not everyone wants or needs everything you think they do.
What I Chatted About:
The mindset shift of asking whether something is actually helpful
What I learned from delivering my Cyber Monday website audits
How client feedback challenged my assumption that “more” is always better
The difference between DIY audits and done-for-you services
Why unused features don’t mean an offer isn’t valuable
How to assess your offers without letting your bias take over
Creating options that support different types of buyers
Why the only real way to know if something is helpful is to ask your people
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