Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses
Episode Summary
In this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients into long, diagnosis specific email funnels after they call and do not book. From my perspective, heavy email sequences can feel pushy and misaligned, and they often ignore the real root issue which is usually unclear pricing and incomplete website information. I walk through what I recommend instead: transparent pricing, stronger FAQs, and a short, respectful follow up sequence that builds trust without overwhelming or pressuring people.
Topics I Talk About
My birthday and 24 hour birthday sale
Why I disagree with long, diagnosis specific email funnels for brick and mortar practices
The common “shoulder pain funnel” example and why it can feel grimy
How templated 8 to 16 email nurture sequences can frustrate potential patients
The real reason people call clinics: unclear pricing and unanswered questions
How being sold to on the phone creates pressure and discomfort
What I recommend instead: a simple 1 to 3 email follow up sequence
Why transparency and upfront communication build more trust than aggressive follow up
The importance of having pricing clearly listed on your website
How strong FAQs and clear messaging can act as your best funnel
Why touchpoints still matter, but should be ethical and intentional
A real life example from a friend about preferring transparent pricing over sales calls
The idea that investing in your website is more powerful than building heavy funnels
Why someone’s pain point will still be there without 16 emails reminding them
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