Episode 163: Updates and Revelations About My Signature Offer
Episode Summary
In this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises.
From there, I walk through a revelation I recently had about my business. I realized that I had been mentally positioning one of my courses as my signature offer when in reality, my done-for-you services are the true core of my business. That shift helped me rethink how my courses, launches, and schedule fit into the bigger picture of my work. I also talk about the value of having someone ask you the right questions when you’re stuck in your own head, why allowing things to evolve is important in business, and how self-led education can empower people even if they ultimately choose to hire someone to do the work.
Topics I Talk About
A recap of my birthday week and time off from recording
My current availability for custom websites and why projects are booking far out
Updates on the upcoming Google Ads course and SEO School launch
The revelation that my signature offer is my done-for-you services, not my courses
Why I may move SEO School to a once-per-year launch
The value of having someone help you think through business decisions
Allowing your offers and schedule to evolve as your business grows
Why I believe self-led courses help people make better marketing decisions
Important Links
Work with me + learn more!
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Check out my website: Lex Lancaster Creative Co.
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