Episode 166: Google Updates & What to Know
Summary
In this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results.
What I Talked About
What a Google update is and how often they happen
Why your SEO data can look “off” during updates
The difference between doing SEO correctly vs. using risky tactics
Why updates don’t scare me when things are done right
How poor SEO practices can get exposed during updates
A quick reminder that fluctuations can happen even when you’re doing everything right
Important Links
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