Episode 165: The Missed Opportunity of Not Showing Up on Google
Summary
In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities by not showing up in organic search. I also talk about the risks of relying too heavily on Google Ads and why SEO is such a critical long-term play if you actually want sustainable visibility and leads.
What I Talked About
Moose needing a new vet and how I chose one
What made the vet’s website convert me quickly
How word of mouth and SEO work together
Why relying only on ads and referrals is risky
The missed opportunity of not showing up in organic search
Important Links
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