Episode 168: What Frustrates Me Most About SEO
Summary
In this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately see the ROI. I walk through how this shows up in real businesses, why relying on referrals or social media alone is risky, and why SEO is a long-term game that rewards early and consistent effort. At the core, I explain that my frustration comes from knowing this is a winnable, sustainable strategy that more people could benefit from if they prioritized it sooner.
What I Talked About
Life updates and recent personal experiences
SEO School opening and how it fits into my business
Why people avoid SEO and don’t prioritize it
The risk of relying only on referrals or social media
How SEO protects your business as competition grows
Real client results from SEO and multi-channel marketing
Why Google is predictable and Instagram is not
SEO as a long-term, winnable marketing strategy
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