Episode 169: Why SEO School Doesn't Fit the Mini-Training Model
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Summary
In this episode, I break down why SEO School is intentionally not a mini training and why it never will be. I walk through the difference between one-off, quick-hit trainings and comprehensive education, and explain why SEO simply cannot be taught effectively in a 60 to 90 minute format. I share my experience attempting to condense SEO into a single webinar, why it failed, and how that reinforced my commitment to teaching SEO as a full system rather than isolated tactics. I also explain how I’ve thoughtfully pulled out smaller trainings where it makes sense, but why the full course is necessary to actually get results. Ultimately, this is a conversation about integrity in offers, not watering things down to fit trends, and making sure what I sell actually works.
What I Talked About
Why SEO School is not a mini training
The difference between mini trainings and full systems
Why SEO cannot be effectively taught in a short format
What I’ve pulled out into standalone trainings and why
My failed attempt at an SEO foundations webinar
The importance of teaching both strategy and implementation
Why I prioritize integrity over trends in my offers
How SEO School is structured to actually get results
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