Episode 171: Outsourcing and Owning Your Business' Assets
Summary
In this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into systems you don’t control, and why that matters long term. I also touch on what to look for before hiring, how to think about ownership vs access, and share a few personal and business updates along the way.
What I Talked About
Personal updates, travel prep, and work boundaries
Updates on SEO School and my Google Ads course
What proprietary platforms are and why they’re risky
My rule for outsourcing: you should own all your assets
How to think about ownership vs access when hiring
Work with me + learn more!
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