Episode 172: Are Your Meta Ads "Successful"?
Summary
In this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more than help, and why patience matters when sales cycles are long.
What I Talked About
Recapping my trip to New York City with Anna of Movement Rev, upcoming travel to see my parents, and our Switzerland trip coming up in 49 days
Updates on my Google Ads course, current client availability, and why I'm considering closing my books to new one-on-one clients
Hiring a one-on-one mentor for a six-month social ads mentorship and what that means for my business going forward
The difference between Meta ads (interruption marketing) and Google ads (intent-based), plus why boosted posts are not the same as real Meta ads
How to define a conversion and why the first true measure of ad success is simply whether someone did the thing you asked them to do
Why I prefer low-ticket offers over free lead magnets, and advice from Claire Pelletreau on only tracking data you'll actually use
How long sales cycles mean someone might opt in today and not buy for a year, and why focusing on your controllables is what matters most
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