Episode 173: Blogging Has Never Been "Dead"
Summary
In this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I share a real-life example from a volleyball game where a woman was troubleshooting her shoulder pain by cycling through chiropractic, acupuncture, and MRI recommendations, never once landing on the solution that might have actually helped her most. I also revisit why blogging is absolutely not dead. In fact, it's one of the most powerful long-term tools you have, especially as AI search pulls directly from your website content. If you're not publishing, you simply won't show up... period.
What I Talked About
My personal update on the Google Ads course I'm developing and the mental blocks I'm working through around it
A quick business update: I'm not taking new clients right now outside of pre-booked website projects
Why your ideal client is searching their symptoms, not your service — and what that means for your content strategy
The real reason blogging will never be dead, no matter what anyone tells you
How AI search results like ChatGPT actually work — and why they depend entirely on your website content
A story from my inner circle about a client who found her pelvic PT through a symptom-based blog search
Why writing to your client's symptoms and lived experience matters more than leading with your service name
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