Episode 174: Guarantees & Marketing: SEO, Google Ads, Meta (FB & IG) Ads
Summary
In this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific number, that's a major red flag. I break down why all marketing tactics — whether that's SEO, Google Ads, or Meta Ads — ultimately come down to working with humans who move on their own timeline. I also share what I actually believe ethical, trust-based marketing looks like, and why controlling the controllables is the only strategy worth building on.
What I Talked About
My recording schedule and why Fridays happened this week
Learning Stick Season and All Too Well on piano
A Google Ads course update — I found my block and I'm planning to release it
Business update: not taking new clients until end of July
May gray, June gloom, and a throwback to working in Alaska
Marketing silos — SEO, Google Ads, and Meta Ads — and what they can and can't promise
Why guaranteeing a specific number of leads is a major red flag
The human trust and purchase cycle — people book on their timeline, not yours
What a real marketing "guarantee" actually looks like
Why I believe good marketing doesn't need the consumer to be distracted, rushed, or uninformed
Work with me + learn more!
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