Episode 193: Near Me Keywords (It's Not About Putting "Near Me" on Your Website)
Summary
In this episode, I'm talking all about near me keywords and how to actually come up in local searches. Before I dive in, I catch you up on life: another Southern California heat wave, hosting both my family and Shante's family last week, and how being out of routine has my body flaring up as I keep working on managing my inflammation and swelling. I also share that I'm shifting toward more free and lower ticket education, including posting more helpful tips on social media again. Then I get into the main topic: why stuffing "near me" or your town name all over your website reads as spam to Google, how Google actually uses proximity, relevance, and prominence to rank you for near me searches, and three introductory things you can do right now to improve your chances of showing up locally.
What I Talked About
Hosting our families and why I build my business to be flexible
My plan to put out more free and lower ticket education
What near me keywords are and why you should never add them to your website
How Google ranks near me searches using proximity, relevance, and prominence
Why stuffing your town name everywhere hurts your credibility
Three things to do now: consistent name, address, and phone number, a "where to find us" section, and geotagged photos
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