Episode 194: What to Ask Before You Say Yes to an Agency (Or Service Provider)
Summary
In this episode, I’m walking you through the questions I think you should ask a service provider before you decide to work with them, specifically for websites, SEO, and ads. Before I dive in, I share a LextroMind update (applications open in December for a January start), let you know I’m booking all big projects into 2027, and talk about how much I’m loving collaborating with Shante on client sites. I also get real about a rough week, including a trip to urgent care. Then I get into the main topic, which came from an Instagram post about my radius policy and why I don’t work with the same type of provider in the same town. I cover questions about AI, conflicts of interest, who owns your accounts, what happens when you part ways, ad spend, reporting, who actually does the work, communication, references, and where your assets are being built. Everyone has a different process, and that’s okay. You just have to choose the variance you’re comfortable with, and you can’t do that if you don’t know what to ask.
What I Talked About
LextroMind update: applications open in December for a January start
Booking all big projects into 2027 and collaborating with Shante on client sites
Why I have a radius policy and don’t work with competitors in the same town
Asking about AI, conflicts of interest, and who owns your accounts
What happens when you part ways, how ad spend is separated, and how reporting works
Where your assets and landing pages are built, and choosing the variance you’re okay with
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